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Astralis biggest sponsor ever?!?!?
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Portugal dracø 
dotesports.com/business/astralis-esports.. "The deal is worth just shy of $750,000, according to sources close to the situation. " Holy shit this is fucking huge.
2017-01-20 12:02
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I'm happy for Astralis but not sure how much Audi will be getting out of it as most of the CSGO fans are kids. Well, there are people who can actually drive and buy cars but probably most cannot. Guess they think of it as a long term investment as the kids can buy cars some day even if they cant drive currently. Would be interesting to see some stats on CSGO viewership, maybe I am totally wrong and most are adults? Who knows. Also on the other hand 750K is pocket money for Audi. They are getting quite nice visibility for that money.
2017-01-20 12:15
#2
 | 
Portugal dracø 
Idk, yes there are many kids in csgo, but there's also the generation that started when the 1st cs came out.
2017-01-20 12:11
you gotta get em young. indoctrinating little kids is even easier than doing adults.
2017-01-20 12:16
Audi apparently investigated the esports demographic and identified a large population of mature viewers
2017-01-20 12:38
I doubt a 12yo kid watching Astralis will remember to buy an audi in 7-8 years tbh I still don't get this sponsorship but ok
2017-01-20 12:45
I don't either unless the majority of the CSGO viewers are adults. But as I said, 750K in advertising money is not a huge deal for a company like Audi. Yes it is money but no it is not a major investment. Let's hope they get some returns for their investment
2017-01-20 12:46
I doubt <12yo kids make up even 20% of viewership.
2017-01-20 13:07
They probably make up 30-35% I was at the mall and some kids ages of 10-13 were walking past me and I could hear them talking about screams one taps and get right
2017-01-20 13:08
#25
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Portugal dracø 
That's not really a good sample size tho. Plus it's always easier to spot kids talking about such than 30 y/os.
2017-01-20 13:13
+1
2017-01-20 13:43
SHIT! I just felt off my chair!! WOAH! a first post on HLTV that is reasonable and well worded!
2017-01-20 12:54
750k$ is basically free commercial for audi lol
2017-01-20 13:47
#37
Xyp9x | 
Romania Old_Guy 
Well... I'm not sure how much sense this makes, but think about the American fans, which can drive at the age of 16. Maybe that's what they had in mind?
2017-01-20 13:49
With ELEAGUE being on TV and the major coming up in the U.S. I wouldn't be surprised if they were mainly aiming for them
2017-01-20 13:50
#39
Xyp9x | 
Romania Old_Guy 
Tbh it makes sense now that I think about it, smart move.
2017-01-20 13:52
16 year old kids don't drive audis. That's the one thing u left out
2017-01-20 20:15
#3
Perfecto | 
United Kingdom DJ_Nr8 
SK is sponsored by VISA so i dont know if Audi is the biggest Esports sponsor
2017-01-20 12:13
but does audi know whats really going on in this scene
2017-01-20 12:15
#5
Perfecto | 
United Kingdom DJ_Nr8 
Why should they care ?
2017-01-20 12:16
donating 750K to a bunch of cheaters is a bad long term investment. not good for your image. so they have to make this money back on the shorter term.
2017-01-20 12:16
They will never be cought, as long as people watch their games and some of them are able to afford an Audi car , Audi will be fine. PS: 750k is nothing for audi
2017-01-20 12:17
750K is 750K. its not nothing. they couldve used that money for more tricks to reduce carbon footprint in tests. also, never say never
2017-01-20 12:18
audi's profit €4.297 billion (2015) 750k is nothing to 4kkk
2017-01-20 12:34
1. reported profit isnt the same as the amount of money the company made. profit can be artificially heightened or lowered with bookkeeping tricks. 2. its still not nothing. every euro they give to astralis is one euro less they can spend on other stuff. so the question is, was this one of the most effective places they could spend their money? probably yes. if 750k was nothing, spending it could also not generate any profit. people in business dont think like that. its oversimplification.
2017-01-20 12:39
#27
 | 
Germany P3tR 
They wouldn't have spent that much money if they weren't sure. Also 750k is something they pay for a few well placed tv spots so it's not something they can't afford. Also they are already getting huge attention in the whole esports scene, so it kinda worked already.
2017-01-20 13:21
#8
 | 
Portugal dracø 
It doesn't really matter for them, as long as they see returns from the investment.
2017-01-20 12:16
they might have overestimated the returns based on the assumption that the team is clean and will be able to compete for the natural lifespan of their career
2017-01-20 12:17
your totally retarded comments always make me smile :-) keep it up!
2017-01-20 13:42
lul. ez v8 for them
2017-01-20 12:56
The perks of being signed to F.C. Copenhagen!
2017-01-20 12:58
That was ex-Dignitas but okay xd
2017-01-20 13:18
Oh yes, still in my head haha. But I guess somebody hooked the Danes up? I'd still say ex-Dignitas pulled a few favors for Astralis but I could be wrong.
2017-01-20 13:31
#30
 | 
Portugal dracø 
I guess it's safe to assume that F.C copenhagen brought even more attention to the esports scene, so there could be a relation between ex-dignitas joining such an org and big investors starting to join the scene.
2017-01-20 13:35
Yep, you pretty much summed it up.
2017-01-20 13:36
actually the new founded RFRSH Entertainment seem to be the key factor here: prntscr.com/dy227o source: mashable.com/2017/01/19/audi-sponsors-as..
2017-01-20 13:54
i heard someone on reddit said it just short time (at major only)
2017-01-20 13:46
#41
 | 
Portugal dracø 
That's quite nice for one event. If astralis performs more will come for sure.
2017-01-20 14:52
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