Because it requires no talent, the purpose of production is commerce, they only seek fame and nothing else. They trade their souls with contracts. Some nowadays musicians don't even like what they are playing, but they're getting paid. They don't play instruments themselves, it's all auto-tuned and autoplaying. Rarely someone writes their own compositions. All for the PR and sellings sake. Their image and style mean much more than their music itself. Official videos are on top of prioties in current music business. And the most important one, the music turned into business, it's not art anymore. The pockets full of gold define who is a better musician. PATHETIC.