i have explained this to your why.
Because the earth is flat so obviously it rises but it goes up to the sky have you ever looked at map? Up means towards you when looking down at a map! Pretty simple science as I am a scientist I would know. Also the moon in is cheese!
dude. by up it means towards the sky. not towards the north pole. Learn about 3D space. X Y Z, Local space and World Space ! North and South is local to Earth.