thats not capitalism though, that is corporatism or corporate consumerism, and actually runs counter to many of the principles of capitalism.
Capitalism is about controlling your capital, building up, competition in market to meet demand. demand side economics.
What you are describing is pretending to have capital, pretending the money you just represented as spent was your to begin with, pretending your books say you are rich, pretending the trends you created are natural. The rap video economics, or donald trump economics. fake it to you make it or break it, then leave. supply side economics.