it is a reality show for a long time already, whole american political campaigns, discussions etc. remind me of some sort of sarcastic sitcom. would be funny it wasn't actual reality.
political opponents just try to insult and bad-mouth each other instead of going for sober discussions and coherent arguments, they are all emotional instead of being rational which is a prerequisite for a productive discussion.
their behaviour reflects well the bullshit what is happening on twitter and other social-media coming mainly from USA. the people talk emotional crap without having any proper arguments, all they do it repeating brainless slogans without having any deeper knowledge of the subject they talk about.
but it's hard to blame the people when their political elite does it in the same fashion.