Within twenty-four hours of its release, Grand Theft Auto IV sold over 3.6 million copies, equating to approximately $310 million in revenue.[145] Within a week, it generated more than $500 million in worldwide revenue, equating to approximately 6 million copies sold for Take Two.[146][d] The numbers surpassed analysts' expectations for the title.[148][149][150] After one month of availability, the game had sold over 8.5 million copies.[151] It broke three Guinness World Records on 13 May 2008: highest grossing video game in 24 hours, highest revenue generated by an entertainment product in 24 hours, and fastest-selling video game in 24 hours.[152][e]
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