MTG makes offer for ESL

Swedish media group Modern Times Group (MTG) has made an offer for the Electronic Sports League (ESL), according to a report by Breakit.se.

Founded in 1997, MTG operates TV channels in several countries across the globe and is looking to get into e-sports by purchasing ESL, the game branch of Turtle Entertainment.

This is not the first time, however, that MTG is linked with e-sports: earlier in the month, the Swedish media group was reported by the Daily Dot to be interested in broadcasting the new tournament circuit hosted by ESL, which saw the light of day on Tuesday in a joint announcement by the German company and ESEA.


ESL has reportedly drawn the attention of media giant MTG 

The exact figure on the table is unknown, but Breakit.se reports that MTG could be offering several hundreds of millions of Swedish Krona (SEK) to get its hands on ESL.

"We never comment on that type of information," a source inside MTG told Breakit.se.

If the deal goes through, it could mean that ESL's tournaments will be shown on television in several countries. MTG's operations cover four continents and include TV channels and platforms, online services, content production businesses and radio stations.

UPDATE: Changed from hundreds of millions of dollars to hundreds of millions of Swedish Krona (SEK) to reflect the original report.

n1
2015-04-29 21:41
n2
2015-04-29 21:54
RIP LoL and DoTa2 2007-2016
2015-04-29 22:07
#123
 | 
Iceland fatboislim 
explain please.
2015-04-29 22:15
I will sum it up CS:GO > Dota2 & LoL
2015-04-29 22:22
#143
 | 
Iceland fatboislim 
:D yea i know but why do they pass away 2016? they are getting to TV aswell :P
2015-04-29 22:28
I dont know if you know this but TI4 was broadcasted on swedish tv
2015-04-29 23:22
Why 2016? These two are.consider the best esports titles.out there! But by 2016 csgo will get 18 MILLION $ prize pool throughout the year by just 1 company.... then u got this big national tv offer! Then also a valve sponsored event may happen worth 1 million $ cos u know summers are coming so time for another esport case which may be better this time and a compendium system may come too! So the point is... LoL or dota wont be the best esports after 2016
2015-04-30 07:36
But you can't cheat in LoL and DoTa in CS:GO there's always a doubt.
2015-04-29 22:43
I ve heard there are cheats in league too.
2015-04-30 00:24
Yeah there's "script" but it's quite new and it won't help you as much as an aimlock.
2015-04-30 11:26
Not nice! I expect that they will not stream on twitch so we have to watch on stupid "tv6play" or someshit with ads that u cant block with adblock!
2015-04-29 22:24
If they are smart enough (which they are) they still use ESL twitch aswell as TV because of multiple sources of income.
2015-04-29 23:58
Doubt it. Takes a bigger crew to run the show on several sites and I'd guess they make more money from broadcasting on a site like tv6play then Twitch and hence will not broadcast on several websites.
2015-04-30 00:13
The tv people can handle their own shit while twitch has another group of guys&gals to handle the twitch streams. Twitch are superior to another streaming site and especially to "TV6play" just dumb to not stream it on twitch.
2015-04-30 11:30
There has to be people moderating the Twitchchat and so on. Hence more employees and a higher cost. I'd prefer that they focus solely on Twitch but I doubt that will ever happen.
2015-04-30 19:04
#147
 | 
African Union ArisA 
Thats not nice, bro, it is a bullshit offer, they can take down the biggerst organsation in esport if they pleased witht the viewer, on there channel, i would say ESL should stick to what they're doing, it is not like the owner of ESL ain't rich...
2015-04-29 22:31
How is hundreds of millions a bullshit offer? I don´t think the owners of ESL will see it that way. And moreover, we don´t know the exact figure. These kind of things happen every day - big companies getting bought by even bigger ones. It´s nothing bad, but just how the free enterprise market works :)
2015-04-30 00:21
gg
2015-04-29 21:41
1 billion at least or no deal Noal Edmonds
2015-04-29 22:50
#3
Other yyes 
n1
2015-04-29 21:41
wow
2015-04-29 21:41
nice
2015-04-29 21:41
N1
2015-04-29 21:41
nicee
2015-04-29 21:41
#8
EAZY | 
Czech Republic baylife 
n1
2015-04-29 21:41
#9
United States 4Eyes 
gg
2015-04-29 21:41
n1
2015-04-29 21:41
hm?
2015-04-29 21:41
Two seasons of $500k :]
2015-04-29 22:28
n1
2015-04-29 21:42
gg
2015-04-29 21:42
ok
2015-04-29 21:42
adbreaks inc
2015-04-29 21:42
#157
 | 
Slovakia janesick 
haha 1 sec to defuse or explosion - time for commercial break!
2015-04-29 22:39
#19
 | 
Denmark fyhn 
Shiiiet!
2015-04-29 21:42
rofl
2015-04-29 21:42
"We never comment on that type of information," HLTV got burned?
2015-04-29 21:42
hahahha yeah
2015-04-29 21:54
#68
swag | 
Latvia `DinGo 
:)
2015-04-29 21:54
'told Breakit.se.' yep hltv...
2015-04-29 22:10
#124
Sweden CMF 
What serious company tells "journalists" what they plan to aquire other companies for?
2015-04-29 22:15
nah, hltv copied the article, like they always do. this time it was from breait.se. copy-pasta wannabes.
2015-04-29 22:47
#22
 | 
Finland 2op 
good
2015-04-29 21:42
expected
2015-04-29 21:42
#25
flusha | 
Lithuania jiffoe 
me cunfus ;_;
2015-04-29 21:42
No dreams, only tears now. U cri, I cri ;_;
2015-04-29 22:32
[*] ;3;
2015-04-29 22:36
#26
GeT_RiGhT | 
Portugal NkiL 
n9000
2015-04-29 21:43
on tv? damn this could be a big step
2015-04-29 21:43
css was on tv..
2015-04-29 22:54
In an exclusive contract with direcTV with stupid rules. It wasn't even real counter strike
2015-04-29 22:56
yes but it was on TV
2015-05-02 00:44
#216
 | 
Czech Republic THE_WILLY 
a big step, maybe backwards, who watches TV from the target audience?
2015-04-30 15:03
gudi
2015-04-29 21:43
#29
Sweden infx 
n1
2015-04-29 21:43
Nice
2015-04-29 21:43
The Breakit.se link doesn't work. It's "hltv.org" in the beginning of the URL.
2015-04-29 21:44
dont know if this is bad or good
2015-04-29 21:44
n1
2015-04-29 21:44
n1
2015-04-29 21:45
expected
2015-04-29 21:45
#36
Poland jMS 
At first I thought what does Magic: The Gathering want from ESL?
2015-04-29 21:45
ahah nice one m8
2015-04-29 21:48
#202
 | 
Mexico TurboDreams 
HAHA I thought I was the only one.
2015-04-30 02:17
They want to buy ESL?
2015-04-29 21:45
lets hope for that, esl cant be worse so they can be only better and fire all those shitty "casters" and "hosts"
2015-04-29 21:46
ggwp
2015-04-29 21:46
progress?
2015-04-29 21:46
loL
2015-04-29 21:47
they took my post =I .... hltv.org/?pageid=18&threadid=785500
2015-04-29 21:48
DAMN HUNDREDS OF MILLIONS
2015-04-29 21:48
#45
roman | 
Palestine ndr[o] 
HOW in the F could you write n1 to such a bullshit offer?
2015-04-29 21:48
rip csgo?
2015-04-29 21:48
yep ... and because hundreds of millions they will accept
2015-04-29 21:54
DAMN CS DOESENT STOP GROWING
2015-04-29 21:48
its not only cs... its esl, dumbass
2015-04-29 21:49
#49
Spain Ayrr 
100 millions, 200 maybe?, ESL owner would be rich for the rest of his life :D
2015-04-29 21:48
#53
Spain Ayrr 
Since the news say hundreds, I expect even more than 200 :3
2015-04-29 21:49
gfinity is worth $250 million on the london stock exchange and ESL is 10x bigger so i'd expect a fair bit more :)
2015-04-29 21:57
#130
Sweden CMF 
I just checked. How the fuck? They have a return on capital employed of -240%.
2015-04-29 22:20
The owner probably doesn't own 100% of ESL. When you're talking about something this big, you need investors and that means giving a percentage of your company. Yeah, but he'll be extremely rich, but not in the one hundred million club.
2015-04-29 23:15
Yep, missed this, but even that.
2015-04-29 23:39
ESL + ESEA + VALVE + MTG = TI CSGO CONFIRMED SOON 2kkk viewers from internet , 5kkk viewers from TV keepo
2015-04-29 21:48
good
2015-04-29 21:49
n2
2015-04-29 21:49
#55
 | 
Belarus Starvoid 
k,bye
2015-04-29 21:49
Not good at all. MTG is just shit.
2015-04-29 21:49
#57
ceh9 | 
World mukas17 
plz no. Clueless people running tournaments doesn't sound too promising.
2015-04-29 21:50
This doesn't necessarily mean the production crew will all be replaced.
2015-04-29 22:00
#94
ceh9 | 
World mukas17 
Yea, but the owners will make executive decisions. They could be one of the good/smart guys and leave it up to the experts, but experience shows that it's not always the case.
2015-04-29 22:02
that is more to do with the company as a whole, not the actual running of tournaments, but for sure it is a possibility and maybe something to think about
2015-04-29 22:04
#165
Sweden CMF 
MTG owns a bunch of production companies in which they don't interfere with "everyday business". I would be very surprised if MTG chose to take executive decisions that would change format or production of tournaments.
2015-04-29 22:47
#59
 | 
World Tillt 
premium teurer pls
2015-04-29 21:51
Really sick news! Would be great for the scene and eSports in general.
2015-04-29 21:52
NOOOOOO e-sports on tv ... tv will corrupt e-sports like a cancer ... tv can make everything shitty :( ... the only positive thing would be that i could dload while watching e-sports
2015-04-29 21:53
Lol... Instantly thought of Magic The Gathering when I saw "MTG."
2015-04-29 21:54
#69
 | 
Brazil Collee 
10kk tournament inc
2015-04-29 21:55
Fellow swedes, what channel would this be broadcasting on if it would happen?
2015-04-29 21:55
TV3, TV6, TV8 and TV10.
2015-04-29 22:02
#99
Sweden CMF 
Viasat e-sport incoming? They already have separate channels for golf, football etc.
2015-04-29 22:03
#71
Denmark JtS 
The thing about TV is weird. I really don't see why we need it. To quote Robert: "we don't need the mainstream, we are becoming the mainstream"
2015-04-29 21:55
nice quote, +1
2015-04-29 22:01
Video games being exclusive on TV never works. Ever. They aren't cool enough yet. Give it another 5-7 years. And I wouldn't want a company that doesn't know shit about the games to be running the events and in control of the content.
2015-04-29 21:55
#86
 | 
Brazil Collee 
They'll just hire the right people to run the event. Did you read "hundreds of millions"? I doubt they would make a bad tournament, lol. They wouldn't spend like 400kk to make some t2 level tournaments
2015-04-29 22:01
CGS, WSVG and others have had loads of dosh and still got it wrong. Video games on TV don't mix. People aren't going to get away from their computers to watch something they already do on their computers.
2015-04-29 22:02
#102
 | 
Brazil Collee 
Still, the tournaments would be the best tournaments we ever had. I don't care if the viewers will from a TV or a computer, what point are you trying to make with this?
2015-04-29 22:04
That gentrification leads to the death of good things.
2015-04-29 22:06
#121
 | 
Brazil Collee 
Isn't this a good thing? Like, people would choose if they'll watch on TV or not, since it would still be streamed. I wouldn't call it gentrification
2015-04-29 22:12
#90
Sweden CMF 
You don't understand. MTG already owns multiple TV-channels in Sweden (and the Nordic and Baltic countries as well). One of which is Swedish TV6, the same channel that did the reality-documentary about NiP before the first major, Dreamhack 2013. They also show e-sports via their online streams (tv6-play) on a regular. This would indeed be a massive expansion of that business, but it's not entirely new for them.
2015-04-29 22:01
#106
Sweden CMF 
regular basis*
2015-04-29 22:05
Why make billions when you can make millions?
2015-04-29 21:56
And I still remember those tournaments with 4k viewers on twitch :D
2015-04-29 21:57
#76
 | 
Latvia 6matko 
CS on TV? Maybe it will be the reason to start watching TV again :D
2015-04-29 21:57
+1 xdd
2015-04-29 22:05
#186
flusha | 
Lithuania jiffoe 
going to buy one
2015-04-29 23:43
Yeah I'd really rather not have another CGS. Please no.
2015-04-29 21:58
#79
Sweden CMF 
I'm surprised that MTG is interested in purchasing ESL, but on the other hand, the company's founder (the late Jan Stenbeck) had a business philosophy of always being first. From a financial stand-point, I don't really see how this is going to generate revenues of "hundreds of millions of dollars" but MTG has managed to make money from virtually anything in the past, so maybe they'll do the same this time.
2015-04-29 21:58
I think MIRAA might have misinterpreted the swedish article from Breakit. It's supposed to be hundreds of millions SEK, not USD. I personally agree with you though, if there's a time to step in big into the esport scene, now is probably the time.
2015-04-29 22:02
#103
Sweden CMF 
Yeah, but still, hundreds of millions of SEK still translates to tens of millions of dollars. Quite a hefty investment for something that doesn't generate that much cash (yet).
2015-04-29 22:04
Wow
2015-04-29 21:59
god damn, GJ!
2015-04-29 21:59
cool i guess
2015-04-29 21:59
This really is a "biggest dick" contest ESL slaps their cash on the table and hires the work of the largest teams and further isolates the smaller teams who work just as hard In comes Modern Times Group who slap cash on ESLs table and offer to purchase their organisation, essentially isolating the community further and leaving the direction of CSGO in the hands of MTG shareholders
2015-04-29 21:59
#84
World bror 
this is shit... bad things will happen to cs
2015-04-29 21:59
+1
2015-04-29 22:04
#87
 | 
Other 21anunnaki 
anybody knows in which countries will be shown on TV?
2015-04-29 22:01
holy shiit! counter strike is getting BIIIIG!
2015-04-29 22:01
#91
Estonia 2026 
eSports is eSports for a reason, we don't need to get on fucking television, then people will go full retard.
2015-04-29 22:01
explain
2015-04-29 22:30
Did it get big because of TV? Hell no, I don't see a reason why it should expand to TV cause who the fuck actually watches TV nowadays. I watch series/movies/streams everything on PC so only when I might watch TV is when I connect them to see on a bigger screen but other than that, not really. TV is fucking overrated and it won't make eSports bigger, therefore if ESL actually accepts their offer, they're dumb. eSports is only getting bigger and bigger.
2015-04-29 22:47
very nice
2015-04-29 22:02
CS GO ==> TV ==> bigger popularity than any other online game ==> millions of $ tournaments
2015-04-29 22:02
Would be nice to have a beer and watch the games on TV instead.
2015-04-29 22:04
#110
Sweden CMF 
Also, more money put into tournaments equals higher production value so we don't have to wait until 2am for a game scheduled to start at 10pm because of delays.
2015-04-29 22:06
>connect comp to 60inch >open beer >drink
2015-04-29 22:07
yeah, but that implies fixing everything and connecting to the right stream (often there are more than one) etc. It would be nice to just know that everything will be sorted by itself on the TV ;)
2015-04-29 22:57
this is sick
2015-04-29 22:06
loll. CGS #2?
2015-04-29 22:08
media giant? its for like 9 million people xD
2015-04-29 22:08
#119
Sweden CMF 
More like 30 million people since they broadcast in other countries as well. $2bn in assets is quite large for a company getting involved in e-sports.
2015-04-29 22:11
hehe i was waiting to be schooled with the real info :D thanks Still, compared to the true 'media giants' 30 million people is pretty miniscule. Good news though.
2015-04-29 22:36
#162
Sweden CMF 
No problem mate. I agree, compared to American media giants, MTG is very small.
2015-04-29 22:41
Cant imagine watching cs on TV with all those delays
2015-04-29 22:08
MTG sucks.
2015-04-29 22:10
Inb4 they make csgo turneys PPV, so you have to buy ticket to watch it.
2015-04-29 22:12
WAT
2015-04-29 22:15
dude
2015-04-29 22:17
Would be great to see them take esports to another level.
2015-04-29 22:19
Rule 1 - stick to the digital age, it's growing. Rule 2 - television viewers on Sky channels for CGS were average at beast I believe? Look how that went..
2015-04-29 22:20
#133
Sweden CMF 
Long time ago mate, maybe times have changed.
2015-04-29 22:21
Does anyone have any 100% game related tv shows that are successful in their country out there? Demographic surely if someone plays games will be on a computer, I don't see many kids (non eSports related) personally. In the UK we've had dedicated tv channels, tv shows over the past even 20years and they've all eventually shut down or not done well at all. The only TV shows that do well in the UK are Technology programs which may show gaming as a side aspect, apart from that as much as I'd like eSports to be successful - if DotA or LoL was on TV I don't think it would be as successful as people think. Online streaming and Twitch is the perfect market for eSports, every year this grows - TV and eSports in my eyes dont do well.
2015-04-29 22:32
#159
Sweden CMF 
Yeah, maybe MTG wont broadcast it via television but rather using their own streaming service. Keep in mind though that MTG is a company that historically has been able to make money from virtually anything (in the mid 90's they did a short program called "Swedish Enema Championship" and that was exactly what it sounds like. People getting enemas and then trying to hold it for as long as possible. That was shown on television.) I guess MTG will try to make money from advertisements rather than the tournaments themselves, so we might see commercial breaks if this becomes reality.
2015-04-29 22:39
BRB finding that tv show
2015-04-29 22:48
#169
Sweden CMF 
youtube.com/watch?v=naWt7-5Qgvg Viewer discretion advised. It's low-bugdet 1993 stuff, and all in Swedish. You should understand most of it just by watching though.
2015-04-29 22:49
I'm use to The Dudesons from Finland and Madventures - Sweden is slightly easier to gather than finnish! fyfan du suga!
2015-04-29 22:51
several hundred mil not enough for lpkane
2015-04-29 22:21
they offered 30million dollars for those who are asking
2015-04-29 22:21
#135
 | 
Greece her-1g 
30m $ is a small figure to buy esl. ESL's value is going to be heavily increased in the next decade
2015-04-29 22:24
which is why they would deny the deal.
2015-04-29 23:39
i think they offered hundreds of millions of swedish krones, not dollars. fix it
2015-04-29 22:24
#141
shox | 
Germany rakFABI 
at first esl wants to buy all pro teams to play in esl and now esl gets sold noice.
2015-04-29 22:24
#142
 | 
African Union ArisA 
Such bullshit don't do it ESL we want to watch you on TWITCH this is bad for, TWITCH AND ESL.
2015-04-29 22:27
bad 4 esl?!?! u´re retarded
2015-04-29 23:19
Watching esports on Viasat would be cool
2015-04-29 22:29
I can watch esl in bed, n1
2015-04-29 22:38
so hard to watch on ipad or smth
2015-04-29 22:40
I hope that ESL will be smart about this. I trust them for doing a great job in the CS:GO scene, but I sure as hell don't trust a media group for that...
2015-04-29 22:39
Honestly i feel more people would watch esports on their computers anyways i mean theres no chat option on TV Kappa jk but no srsly we r all computer geeks so its only natural for us to use computers and for those who have a TV i know for a fact u hardly use it (TV's are dying).
2015-04-29 22:45
this is getting stupid
2015-04-29 22:50
I don't want e-sports on tv though.. I don't want the next generation of kids to be completely stupid as fuck :/ keep e-sports on the internet!!!
2015-04-29 22:52
rip esl if they accept this most ppl that are into esports / streams are tired of shit tv anyway tv is dying
2015-04-29 23:16
The biggest issue with with e-sports on TV, especially CS, is that they cant seem to follow a schedule even the slightest. So im guessing it will still be webtv, no big difference in other words.
2015-04-29 23:31
This will turn into another CGS real quick. ESL should continue what they are doing because they are doing it right.
2015-04-29 23:33
Amazing xD
2015-04-29 23:51
Nice I just wish ESPN would pick up NA games :)
2015-04-29 23:59
I like this idea.
2015-04-30 07:35
On the breakit report it clearly states "Several hundred millions of SWEDISH kronor" Not dollars. Cut it in 8 and you'll have the dollar value.
2015-04-30 01:00
exclusive league = dead league
2015-04-30 01:28
Hopefully the do the smart thing and hold onto the business and sell the distribution/television rights to them instead. ESL have worked too hard to be where they are now to just leave it in the hands of some media giant imo.
2015-04-30 07:33
#207
fury | 
Europe urv1 
I don't like it.
2015-04-30 09:49
good
2015-04-30 10:19
Fuck television. And fuck MTG.
2015-04-30 14:20
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