Major funding racks up $4,2 million

August 26th, 2015 15:26

Valve has announced that ESL One Cologne teams received $4,2 million in prize money and sticker/signature money.

ESL One Cologne has set a new milestone for Counter-Strike events, with a viewing audience of over 27 million people for the entire four-day event and a peak viewership during the grand final between fnatic and EnVyUs of 1,3 million people.

In terms of amount of money earned by the participating teams, the Cologne major has surpassed the previous Valve-sponsored events as $4,2 million were given away in the form of prize money, team stickers or player signatures.

This represents a 180% increase from the crowdfunding money generated from ESL One Katowice, where teams earned $1,5 million through prize money and team stickers.

ESL One Cologne gave away $4,2 million 

But despite the numbers, not everyone seems to be happy with the system in place as players and fans alike have asked for a bigger portion of the money raised by the community to be channeled towards increasing the prize purse - which, after six majors, remains at $250,000. And, as's Wiktor "TaZ" Wojtas pointed out, the distribution of the money generated from team stickers and player signatures depends on brand value and popularity.

Many have called on Counter-Strike majors to adopt a system that is closer to that of Dota 2's The International, whose 2015 edition gave away over $18 million, raised from fans of the game via crowdfunding. 

Poland Wiktor 'TaZ' Wojtas
Wiktor 'TaZ' Wojtas
Rating 1.0:
Maps played:
neeve | 
Portugal neeve 
Great, hope to have helped mouz!
2015-08-26 15:27
I hope I have helped RNG :D, I'm still waiting till valve adds an esport case in which 50% of the profit goes to a crowd funded major.
2015-08-26 15:30
instead of the 3% LOL
2015-08-26 15:31
yeah :D and the funding will be over the span of 3 months or smth like that so more money will be raised :D
2015-08-26 15:37
I doubt they'll ever make it 50%. They have it at 25% in DotA, so they will probably have it the same in CS.
2015-08-26 15:51
Take a larger chunk of the sticker money and put it in the prize pool. Have them earn it and play hard. No wonder many teams go out an party at majors. They made more money from stickers so they don't care much about the game.
2015-08-26 17:36
2015-08-26 20:06
2015-08-26 23:34
Yeah. Making a case (with last top8 teams skins) is a way to crowd found majors. But first majors need proper format and finally metal detectors and provided gear like in lol and sc.
2015-08-26 15:57
For the first time ever I am reading your comment and I am not bursting in wild tears of laughter and I think I can agree on something. But then you still manage to butcher it with your stupid paranoid metal detectors. Thanks, I am laughing again. I'm gonna live till hundred and twenty thanks to your dumb ass alone.
2015-08-26 16:09
When I read it, I thought who could have such a good idea and be so stupid at the same time... Looked up the name - Oh
2015-08-26 16:38
Did he deserve for rekt?
2015-08-26 18:46
Need to put more money in to the prize pool! If they make so much from stickers nobody will give to craps about winning. Just like most pro sports. OMG I got a ring but had to play an extra 2 months while all my rich friends are spending their money having a blast with their family and friends.
2015-08-26 17:26 very related btw. "This represents a 180% increase from the crowdfunding money generated from ESL One Katowice, where teams earned $1,5 million through prize money and team stickers." Source for that?
2015-08-26 15:46
HLTV doesn't need to source shit. They are the source newfriend
2015-08-26 15:46
no, global offensive
2015-08-26 16:14
Australia KARMAAAYT 
~$52 000 per player and like ~$260 000 per team. Good job boys! GJ!
2015-08-26 16:01
WRONG, you have kinguin, vp, cloud9, nip fnatic making around 100k while ebettle, f3, etc making 30k
2015-08-26 16:04
it's not like ebettle deserves more 30k for losing 2 games is pretty good
2015-08-26 16:12
Yes but ~52 000 is the average.
2015-08-26 16:15
Australia KARMAAAYT 
Typical CIS kid trying to prove he is smart. IT's the average m8. Dont go all number nazi mmmk? I'm trying to put out there that if it were distributed evenly, that these are the kinds of numbers we are looking at. Go back to playing CS:GO and people muting you. Go go go!
2015-08-26 17:33
He is correct though.. Kinguin, Na'Vi, fnatic, and EnVyUs etc. will sell sooo many more stickers. TSM need to sort out their sticker design, and well, the other teams just need to step it up and get out of groups for people to buy their stickers :)
2015-08-26 17:42
Typical murican' aussie people, judging people because of their flags, not they're knowledge. I mean, there are players that won more than entire teams, but ye, let him have is 52k per team average. If ebettle, imunnity even made 20k they are lucky, but ye, lets keep up with 52k per team because he knows his 7th grade math.
2015-08-26 18:02
arch | 
Ukraine arch 
2015-08-26 15:27
2015-08-27 00:47
how much?
2015-08-26 15:27
Russia bandband 
2015-08-26 15:27
India rohansamal 
Well Hope it will increase in money value soon
2015-08-26 15:27
2015-08-26 15:28
I make more in a week. kippu keppu :(
2015-08-26 15:28
2015-08-26 15:51
I make more in a day Kippu keppu you are poor.
2015-08-26 17:24
*more debt
2015-08-26 17:51
2015-08-26 15:29
I was part of it!
2015-08-26 15:30
2015-08-26 15:30
Progress towards a bigger eSport
2015-08-26 15:30
Poland vaph 
2015-08-26 15:31
Spain Ayrr 
Playing a major = ez money ez life gz to everyone :D
2015-08-26 15:31
mixwell | 
Spain Alser 
Taz is right. Take $1,750,000 off the sticker money for orgs and make a huge $2,000,000 price pool
2015-08-26 15:32
prize pool
2015-08-26 15:45
mixwell | 
Spain Alser 
Yeah I messed up, can't edit now
2015-08-26 15:47
It's okay :D I have gone on a random personal mission to reply to every one I see using 'price pool'. It's kind of an irrational crusade I've got myself into of late!
2015-08-26 15:50
2015-08-26 16:31
2015-08-26 16:58
priceless pool?
2015-08-27 00:52
attempt to cease this activity.
2015-08-27 01:04
faceless void
2015-08-27 16:55
he was a very patient dendi
2015-08-27 17:09
And everyone is complaining bout the prize money....
2015-08-26 15:32
I still complain. Sticker money is just a participation award. We need to see more money in the actual prize pool in addition of a longer tournament and less BO1's.
2015-08-26 16:12
Portugal dracø 
ez money ez life. Still, 4.2M *3 + 250k * 3 = 13.35M (using the actual numbers in a static way won't make a good guess I know) . I wonder if we could beat the TI prize pool if one of the majors were crowdfunded in the same fashion.
2015-08-26 15:32
probably not
2015-08-31 08:38
sticker money gives the most popular teams the most money. Prize money gives the best teams the most money. Imo, Less sticker money to the teams and more prize money.
2015-08-26 15:32
Thought this meant incoming 5mil major :/
2015-08-26 15:32
Hungary raffai 
Nice! I still don't understand why all Dota tournamet prize is so high.
2015-08-26 15:32
now valve should make something to raise money for championships sorrrrrry 4 englando my frrrriend
2015-08-26 15:34
Valve shouldn't be taking 50% of sticker/signature money either... They should take a smaller % as it makes little difference to their large billion dollar yearly profit anyway.
2015-08-26 15:34
They do whatever the fuck they want buddy
2015-08-26 16:03
Very insightful reply, "buddy"
2015-08-26 16:28
Thanks, love you too hun
2015-08-26 16:48
Well, Valve shouldn't do a lot of stuff that they do. They kill smaller tournament organizers by charging 75% revenue out of their dota 2 tournament tickets. Out of the remaining 25%, the organizer has to pay the designer of the ticket, any animator they hired to make an item/set, pay for their "insert tournament name here" version 2, and justify logistical costs on top of that. End result, most organizers fold after their first tournament and Valve cashes out.
2015-08-26 16:26
And that is why ESL are starting to take over. :)
2015-08-26 16:29
is going to be problem just like with LoL when only play is seen in one big league, very scary when there were rumours of esl making an exclusive csgo league
2015-08-27 17:12
They're not making the exclusive league anymore, as you can see they partnered with ESEA and both companies decided against doing that. They're hosting more events, with good production, something a lot of the other companies have stepped up as well, MLG x games, PGL have stepped it up too. There's still space for other companies, ESL aren't shading people out.
2015-08-27 17:31
Companies are in business to make money. You must be a child. That's life my friend.
2015-08-26 17:29
A child? I'm 23 you little shit stain. You're an idiot if you think the majority of valves money comes through the sticker money, either way my point still stands. Players should have a bigger cut of the sticker money/prize increase.
2015-08-26 17:31
Oh that's not our biggest source of revenue, lets cut our margins... Please never run a business. Since skins/stickers are the main reason for a large number of viewers, valve has a monopoly and i would doubt hey will ever have an incentive to change their payout cut.
2015-08-26 20:02
What? Can you not read? I'm asking that there is a bigger cut for players you stupid no flagging retard. I know how businesses run thank you very much, they're a multi billion dollar business for a reason. The players deserve more of a cut or an increase in prize pool, instead of 250k. Pull your head out
2015-08-26 20:24
And who is going to pay that cut lol. Tell me the incentive valve has at the moment to change it's setup? Statistics clearly shows a great increase in total revenue. Do you believe the viewership would have been much higher with a 500K or 1KK prize pool?
2015-08-27 00:30
we must wait for cs to become bigger known to the average person before big prize pools are necessary, is okay to let dota lead the way right and show people that esports is serious with serious number money prizes
2015-08-27 17:14
That makes no sense. Every company should maximize their revenues/profits. What they're doing it's clearly working out for everybody. Apple sells a phone for $600. Could they sell if from $450 and still make a profit? Sure. But they can sell it at $600 and earn more.
2015-08-26 23:02
What am I reading... your analogies don't even compare at all to how it works with valve/org/players. They're selling the organisations stickers/player signatures, something that's not their own brand and personally they should be giving a higher %. Yes it's clearly working out for everybody... the amount of pro players complaining that the prize pool should be increased, and they're totally right.
2015-08-26 23:14
Hey you are not selling your own brand, you did not work make these brands huge! you can only take out 5%! Valve gives these organisations a platform to tap into the wallets of milions of fans, and make them spend with the click of a button. Valve can charge what they want as long as statistics show an increase or stability in the popularity of the game and majors.
2015-08-27 00:38
and tsm doesn't claim any of the money, their players must be rich af now
2015-08-26 15:35
Spain Ayrr 
I think the sticker money is for them, the org just takes the prize money. Or am I wrong with that?
2015-08-26 15:37
from what i heard the players get 100% prize and sticker money
2015-08-26 15:44
Spain Ayrr 
2015-08-26 15:47
did we read the same article? "SoloMid will also take no percentage of any prize money, either from online tournaments or LAN events, according to this person." aka the players get 100% sticker and prize money.
2015-08-26 16:03
Spain Ayrr 
True, I missread.
2015-08-26 16:10
"acording to this person" .. such reliable source. Contracts between players and orgs are secret. Nobody but them knows the real exact numbers. Yeah it's possible they are best paid players but they obviously live in Danemark where the same Cola is 3 times more expensive than in Poland for example. So they obviously need higher salary than players in Poland.
2015-08-26 16:41
And now imagine nip and Fnatic or lgb. Sweden and Norway are even more expensive than Denmark :D
2015-08-26 17:43
Exactly what I mean.
2015-08-26 19:01
Well this article was written before Kinguin was a thing, but yea I agree. DailyDot and RLewis are not reliable sources. I was just confused as to where Ayrr heard TSM were taking the prize money.
2015-08-26 18:09
Finland Fherrera 
izi sticker money boyzzzz
2015-08-26 15:35
Get some millions for the majors price money volvo we know how rich u r
2015-08-26 15:35
fix servers first ffs cheapskates
2015-08-26 15:40
Woo 25€ of that is mine boys
2015-08-26 15:36
That is huge for CS:GO
2015-08-26 15:39
1,3 million people
2015-08-26 15:42
7 300 000 000 (world population) ______________________________ = one in 5615 people watched it 1 300 000 (viewer record) Wow.
2015-08-27 12:53
not unique users. many used alt accounts to watch and get drops
2015-08-27 17:15
True, let's say that brings us to 1 in ~7000. Still impressive if you realise how many people in the world don't even have access to proper technology and how (relatively) small CS GO was just a few years ago
2015-08-28 19:15
FalleN | 
Romania miezu 
We need a 5 million event :D
2015-08-26 15:42
Panama JJAU 
The problem with current system its that it makes the game and the tournament silly compared to the participation bonus (sticker money). Also it could affect the motivation of the players, because just entering the tournament or just fighting to the top 8 is more rewarding than winning the competition. (They could say no but mental science could tell you otherwise). Also it doesn't let the game get more recognition (like Dota2) because of the small prize money. If rewarding the personalities becomes more important, then we should call this a "Dancing with the Stars" event and not a competition. Specially since sticker money goes up every major while prize money is still at 250k. Its ok to support the people you like but you can cap their wings if you trow them money for being there and not for their performance. I propose that half sticker money go to the prizepool and the other half go to the players and orgs. Maybe that way everyone its happy and we could motivate the tournament better.
2015-08-26 15:45
Not fair. Now the system is good as we can punish bad teams/cheaters and reward fair players by buying stickers. That way we give awards by ourselves.
2015-08-26 15:47
Panama JJAU 
The cheaters problem its Valve fault, they had let cheater creators turn their game into a mud and it have shown how little control they have into their own game. Probably the cheaters creators know Source 1 better than Valve. But with your system you will only reward the people you like and the game itself have no reason to exist because the winners don't take what they fight for. It becomes a personality clash and not a real competition. For example: With your system if Summit1G decides to join a real team to qualify, Summit1G will get more money than a random team that fights hard to get into a better position. Its not cool that way.
2015-08-26 16:04
You are wrong. We like people who are great players and they win fair. This is why VP and NIP are so popular. There is no doubt they play fair and their great skill is real. CS fans appreciate it.
2015-08-26 16:08
Panama JJAU 
Then go and subscribe into their streams if you want to really help them. Buy T shirts, posters and apparels. Go and put money directly into their bank accounts. But don't use let the biggest tournament of the game be a little mouse compared to the elephant sticker money will be. Sticker money should be the side bonus not the main revenue from the tournament. Not good for the game. In the end if you don't want flusha to get all the money because he cheats you should really be asking Valve when they are gonna fix their fucking game. Sometimes I wish we made a diretide.
2015-08-26 16:21
Agree. Sadly CSGO is a joke now so all we can do is to laugh.
2015-08-26 16:25
''much of which was raised from fans of the game via crowdfunding. '' The prizepool was raised by community itself, valve still took 25% of it, so community raised ~ 24 millions.
2015-08-26 15:47
valve takes 50% of sticker, this 4.2 mil is how much the community raised after the valve tax
2015-08-26 16:02
I was reffering his remark on dota2, he had wrong info, he already edited it anyway. And as the comment below said, valve takes 75% of money for TI, that means total was 72mil? - tax
2015-08-26 16:18
If you're referring to The International, Valve takes 75% of the money earned through Compendiums.
2015-08-26 16:05
So in total it was 72 millions? - tax I only wanted to tell the writer he had wrong info, he already edited it anyway.
2015-08-26 16:19
Brazil woody77 
Valve is missing the chance to make the biggest tournament of all time, to open an operation or stickers 1 month prior, and 100% of the money is passed on to the awards, the game would grow a stunning way #IWC:CSGO
2015-08-26 16:00
But the tournament will be a joke, csgo's competitive scene isn't big enough for this, if it was big world wide then i would agree, but having only 2 good na and 6-8 good eu teams is meh, not enough competition.
2015-08-27 07:55
Brazil woody77 
Cloud9 , Luminosity , CLG and Liquid - 4 NA Fnatic , NiP , Envyus , Titan , Navi , VirtusPro , mousesports , Kinguim , Hellraisers , Flipside , dignitas , SK-Gaming - 12 EU Renegads , Tyloo , Imunnity - 3 ASIA Last spot for 1 SA team 5 teams on 4 groups... with these teams would be a championship with the highest level displayed, all teams would train a lot more to win this whole prize. If today the level of cs is the greatest of all time, imagine if a championship like this and all teams try to evolve.
2015-08-27 19:26
If Valve took the same cut as TI (25%) it would've been $6.3 million raised in a week. Pretty cool.
2015-08-26 16:05
you got it backwards, valve takes a 75% cut of all compendium stuff for dota
2015-08-27 17:21
shiiiit, you're right, my bad
2015-08-28 08:44
Hope i have helped Apex to buy 1 his sticker xD
2015-08-26 16:07
:O nice!
2015-08-26 16:11
Not a very long time ago people were playing for a 20-25k prize pool and were covering the travel costs etc on their own. Why have we never heard oldschool players complaining but rather some new gen. players thinking they are superstars and asking for more and more money. Get a grip on yourself and be happy with what you get.
2015-08-26 16:17
Did you read article? Taz is complaining about it and more viewers should definitly be more money, simple (Cause of more sponsors and publicity, more money for valve itself). Your comment has no valid arguments.
2015-08-26 16:33
I did not but my point will remain the same. Be happy with what you get and stop bshitting.
2015-08-26 17:46
Unfortunately eSports should be treated as real life scenarios. This is their job, and in your real job you should never be "satisfied with what you get", you should always strive for more. That's how you progress, get raises, and get more job opportunities. If eSports or other careers decided to be satisfied with what they had, then there would be no progress. As human beings we've always wanted more and that's how we came to be today.
2015-08-26 19:12
China Ottimo1 
The International pls...
2015-08-26 16:18
Scream and KennyS must have gotten 50% of that alone.
2015-08-26 16:28
pasha and olof also. these 4 were the most expensive stickers by far
2015-08-26 16:39
I like having stickers with player sigs on it but I feel having that kind of popularity contest would probably cause strife in team and so money should always be split evenly among the players. kennys didn't make more money from titan because he 30 bomb every game
2015-08-27 17:26
Ukraine bia 
Why Valve never tells us the exact amounts?
2015-08-26 16:29
because they're a privately traded company and don't have to?
2015-08-27 17:27
Decimal point master-race.
2015-08-26 16:31
very good news to the scene
2015-08-26 16:37
Inb4 DHW2015 compendium reaches 20mil
2015-08-26 16:38
Now add a new eSport Case + keys and make half of the proceeds go to the prizepool of next major
2015-08-26 16:45
That will probably make less than sticker money. Because stickers its cheaper to get and more rewarding to open.
2015-08-26 16:50
Doesn't have to be an eSport case, can be something like Doto's system with compendium, the thing is we aren't on a goal to match doto's TI prizepool, we are trying to increase the 250k prizepool that has been going on for 6 majors now
2015-08-26 17:11
This stickermoney system is stupid as fuck! The team with most fans gets most money... So basicly you can get first but after all get less money then the team which is placed 4th as example... Stupid as fuck seriously... Take all the money or a big part of it and give it into the prizepool.. Volvo pliz
2015-08-26 16:51
Ukraine bia 
How that is possible if all TOP8 receives the same amounts from stickers?
2015-08-26 16:57
Do they? Im not sure about this
2015-08-26 17:29
Ukraine bia 
Lurppis said top8 divide their sticker's money and top9-16 their.
2015-08-26 17:31
USED TO BE 2 TIER LEGENDS/CHALLENGER, NOW SALES ;) that means the team with most sold stickers gets the most money In the past it was 1-8 and 9-16 same amount
2015-08-26 18:08
Ukraine bia 
Probably, we may not know for sure, they don't want to tell the amounts =(
2015-08-26 18:13
With the sticker, to me everyone is a winner.
2015-08-26 16:58
2015-08-26 17:28
device | 
Denmark AwzuuM 
The next major should be 2 mio dollars
2015-08-26 17:28
4.2 mil? And what, the stickers were released like 5 days before the major? If we had a couple months on eSports keys/cases we could easily pass 18 mil
2015-08-26 17:29
Please tell me that calculation, are you a Business Analyst?
2015-08-26 17:43
in b4 next major $250,000 prize pool.
2015-08-26 17:31
nice but also lel@all those people penis measuring with TI
2015-08-26 18:14
LG deserved
2015-08-26 18:32
money goes to players or organisations they play in and players gets like nothing?
2015-08-26 19:07
Depends on the organization, usually most organization doesn't take anything from the prize money/sticker money the team get.
2015-08-27 07:48
Taz is legend
2015-08-26 19:14
Join valves should SAME Way of Dota 2 , had to pay 18 million dollars , but the could PAY AT LEAST 5 purchases First Team Most Well generous amount, and First place Staying with a prize of at Least 1 Million dollars Valve idiot , So want to know to profit , and Counter Strike has always been the most famous fps in the world and it was he who always paid formerly excellent promotions
2015-08-26 19:59
2015-08-26 21:33
dont give away millions as 1º price , or a lot of teams will retire.. cs:go has a small pro scene already
2015-08-26 22:34
Barcode | 
Sweden mlns 
2015-08-26 23:48
not all players live for cs .. and if they get millions of dollars they want to spend them and enjoy life , its allways the same 7\8 teams in top as you know , and there are pretty old players out there , i think it make sense
2015-08-27 22:09
Barcode | 
Sweden mlns 
Not what I was reacting to. Pro csgo scene is massive...
2015-08-27 23:19
stfu ranjas, fox will get richer than Bill Gates
2015-08-27 20:20
even if they dont want to adopt the ti system for majors, they should at least raise the pot to 500k each major and have 250k be for first
2015-08-26 23:48
People asking for bigger price pool, but if they are really gonna put bigger price pool FFS put BO3 group stages, BO1 Groups, BO3 Losers bracket
2015-08-27 07:47
Even TI doesn't have a bo3 losers bracket, it's bo1 the way it should be, but groups are bo2
2015-08-27 08:38
awesome news !
2015-08-27 10:28
put them all in a prize pool it will sound better
2015-08-27 10:35
I agree with TaZ. Performance in-game is disproportionally valued compared to just showing up and being popular. The prize pool is 1/17 of the total payout. They could easily double the prize pool and it would still only be ~1/8th of the total money (not accounting for higher earnings next major).
2015-08-27 18:45
The final define try looked more then 250k. That's the only joke was the small prize pool. The trophy looks huge , the crowd was over 9000, the stage looked amazing yet the prizepool was a joke 100k for winners.
2015-08-28 19:19
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