Adelaide Crows acquire Legacy
The Adelaide Crows Football Club have come to an agreement and purchased one of Australia's biggest esports organisations, Legacy Esports.
According to a report earlier this month, Australia's largest sports league - Australian Football League (AFL) - has expressed their interest in entering into the esports industry including hosting an esports tournament at the Etihad Stadium in Melbourne. This was inspired by other well-known overseas traditional sports teams and individuals investing into the growing esports industry during the past two years.
In addition to increasing the exposure of their own brand and a potential boost of sponsorship revenues, they want the AFL clubs to sponsor or form their own esports divisions. Therefore, the Adelaide Crows have made the first move and acquired Legacy Esports, featuring some of Australia's best teams in League of Legends, CS:GO, Rocket League and SMITE.
In another report by The Age, it was "understood" that the deal reached a sum of six-digits and that Legacy will be keeping its "identity and branding" at the moment. It has not been decided whether or not Legacy will pick up the Adelaide Crow's name in the future.
With this investment and support, Legacy's CS:GO team will be attending the ESL AU&NZ Championship S3 Finals this weekend (with Chris "CHRiSOAOW" Forman standing in for Michael "Lightstep" Hall due to roster restrictions) and next season of CGPL and ESEA Premier to follow afterwards.
Legacy's roster will be: