The making of a juggernaut - Complexity's plan to become a global force

We visited Complexity's headquarters in Frisco, Texas, and sat down with Jason Lake to examine the organization's evolution from a middle-of-the-pack North American side to a powerhouse making massive international moves.

In esports, five years is a lifetime. Players rise up, build legacies, and are forgotten. Games go in and out of fashion. New fans arrive, while some of the old ones go away.

Five years have passed since Complexity were last a standout brand in Counter-Strike. The historic Complexity lineup reached the playoffs of the first two CS:GO Majors and made a mark on the scene before transferring to Cloud9. Following a year-long hiatus from the game, Complexity made their return in 2015 and have fielded teams ever since but always with modest success, even during some of the weakest periods of the North American scene.

Jason Lake is prepared to take Complexity back to the top

Jason Lake, the founder and CEO of Complexity, is one of the few people who can say that Counter-Strike is in their DNA. His organization was built around a CS team back in 2003, won major tournaments in the 1.6 version of the game, and took part in the failed Championship Gaming Series (CGS) project before springing back to life when Global Offensive was still in its infancy. With almost two decades of shared history between Complexity and Counter-Strike, it is easy to believe him when he says that the last four years in CS were "incredibly challenging, frustrating, and often depressing".

"We tried, within our financial means, to field and develop the best squads we could," Lake says during a tour of Complexity's headquarters at the start of this month. "I think that, from time to time, I was loyal to a fault, and we never quite achieved the level of success that is acceptable for this organization and Counter-Strike". He points towards the financial side of the game as a big factor holding his organisation back: "From a business perspective, salaries in Counter-Strike, for the most part, have been very challenging for years now".

Lake makes it clear that money wasn't the sole reason he lost the Sean "seang@res" Gares-led lineup to Cloud9 in 2014, but he admits that financial issues also played a part. "Sometimes relationships tend to break down'' he starts, before describing how the income from team stickers caused a rift between the players and the organization.

"This was way back in the early days of CS:GO, when the audience wasn't there yet and frankly the only reason we even supported the team was because of how much we loved Counter-Strike," he says. "At the time, we were in League of Legends, which made a lot of sense from an investment perspective, but we wanted to support Counter-Strike and the growth of the game. It was the first event when stickers came out, and in our contracts, all types of intellectual property items went back to the company.

"So after the first stickers came out, that money went to the company and I think some of the teams shared that with their players, which created a bit of uneasiness and unhappiness with our players, like: 'Where is our money?'. We showed them the contracts and intellectual property items don't go to the players - you get prize money, you get salary, you get these other things.

"And that caused a breakdown in our relationship at the time where they felt they were wronged and we felt very confident that we were in the right: legally, morally, and ethically. We were looking at the spend for Counter-Strike and just decided to go another direction. They were speaking with Jack from Cloud9 and I think everybody just agreed that it was the right time to part ways."

For many years, Complexity was a "bootstrap company", an organization without a big financial backing, unlike most of the ones that have left their mark on the game. After scraping by from 2015 to 2017 with teams that featured the likes of Timothy "autimatic" Ta, Daniel "roca" Gustaferri, and Derek "desi" Branchen, and seeing more and more investor capital come in, Lake realized that the only way forward was to fight fire with fire:

"If we would develop a good player who was making $3,000 a month and someone with investor capital would come and offer that player $10,000 a month - it is an obvious choice," he explains. "What that results in is us becoming more of a feeder team, a more of a developmental type of a team. So I set out to find the right partners with the right investment to take our company to the next level and scale it appropriately."

Throughout the years, Complexity had little to be happy about regarding CS:GO

As fate would have it, the deal that helped make Complexity a household name again came through someone that Lake had met at a CPL event in Dallas 16 years ago - Travis Goff, a long-time esports enthusiast and also the son of real estate investor John Goff. The negotiations were swift and John Goff, together with Dallas Cowboys owner Jerry Jones, acquired a majority stake in the Complexity brand in November 2017.

The monumental deal shifted the paradigm for Complexity, even though that wasn't apparent from the outside immediately. The deal flew under the radar for many CS fans, especially those outside of North America, unfamiliar with the scale of the Dallas Cowboys. Since 2016, the American football team is the most valuable sports franchise in the world, eclipsing the likes of Real Madrid, Barcelona, the New York Yankees and the Knicks.

The centerpiece of the cooperation is integrating Complexity's headquarters into "The Star", Dallas Cowboys' newly-built home base in Frisco, Texas. Describing it as just "a home base" is an understatement, though, as The Star is a 91-acre campus built by the sports team, comprising a sports hospital, a hotel, a 16,000-seat in-door football stadium, football training facilities, residential high-rises, as well as numerous shops, restaurants, and cafes. Complexity's headquarters, the GameStop Performance Centre (GSPC), span over 1000 square meters yet are dwarfed by the size of the whole campus. The disparity goes to show how much esports still needs to develop to reach stick-and-ball sports, but also gives an indicator of how much spending power Complexity now have with their new ownership structure.

"A site" conference room with Inferno details on the wall and a view of the indoor football field

The GameStop Performance Center was finished just six months before this tour, and while certain parts are more gimmicky than actually useful, it was apparent that a lot of thought had gone into the design and development of the project. Lake calls it an "esports 3.0 training situation", the next step in the evolution after playing from home (esports 1.0) and playing from gaming houses (esports 2.0).

The two practice rooms, one of which was being used by NiP's Dota 2 team at the time of the tour, were designed to mimic on-stage booths and are one of the more impressive parts of the HQ, as they feature custom lighting and audio systems that emulate distractions players might face at LAN tournament — such as flashing lights and crowd noises. Deeper into the GSPC is where the Cognition Lab and Herman Miller Innovation Lab are located, two rooms reserved for Complexity's work for the future.

"In American football, we measure how fast people are at the 40-yard dash, in basketball you have the vertical leap, but in esports we don't really have any measurements - how fast are some of these people outside of their game?", Lake questions. Together with Mamba Sports, Kobe Bryant's sports academy, Complexity are trying to find a parameter to define the skill of an esports player over in the Cognition Lab. "This system measures that and it is interesting to see professional gamers match up against 13-year-olds and seeing who is quicker." The Innovation Lab is a more product-focused environment, but also a place where cooperations with local universities and a sports hospital are bearing fruits.

A classroom, a streaming room, offices, meeting rooms, a lounge and of course a nap pod — everything you would expect from a high-tech esports team headquarters is also there, and Lake isn't scared of people seeing and copying what they have done.

"Right now it is kind of an arms race to build the best headquarters and some people are building some cool stuff," he says. "Anybody with enough money can replicate what we've done as far as the headquarters go, but I think that when you take a look at The Star and everything that we've got, from the gym right there, the hospital, the cafeteria, the giant stadium, I think it is pretty hard for anybody to catch up with our overall infrastructure."

But a training facility can only help a team gain a small edge, and Jason Lake witnessed that throughout 2019.

Lake wanted to give his players a chance before making big changes

"I think some fans neglect to realize that, when we got our investment, I could've thrown that team out immediately and started hiring people," Lake says when asked about the infamous "Juggernaut" Tweet that went viral while the StarLadder Berlin Major was still going on. "As I referenced earlier, sometimes I think I'm loyal to a fault. We had some really good people we wanted to try to build around, we wanted to give them an opportunity with the new infrastructure and system that we built here in Texas to prove they could get it done." But the success of reaching top-eight at the FACEIT London Major in 2018 was never replicated by Shahzeb "ShahZaM" Khan and co.

Complexity's CEO notes that while the tweet came from a place of frustration, it was also a calculated move as it opened some doors and started conversations with high-profile players. "I think if I were able to pull back the curtain and share some of the superstars who reached out because how much they respected that tweet, that attitude and mentality moving forward, people would be very surprised."

The support of Complexity's ownership allowed Jason Lake to go out and make big moves, completely reinventing the team, with Owen "oBo" Schlatter the only player to dodge the axe. But it wasn't a simple task, as he describes the process of approaching and recruiting players as "more of an art form than a science". After the scouting and data analysis were finished, the art of negotiation came into play.

"Convincing European players that what we offer here is exceptional enough to leave their family and their friends and to come to America to play is no small task," he explains. "It is well known that I flew to Europe on about two-hour notice to recruit some players who I thought could really move the needle for us. That is something I hope our fans understand: from the top-down, at Complexity we will do whatever it takes, 24/7, to build a winning Counter-Strike roster. And that starts with me."

Just as important as signing a player, if not more important, is keeping him in the squad. There are numerous examples of players, especially Danish players, heading back home after a few months in the US, and Lake is cognisant of that. "We want to make sure that we provide a lifestyle and a quality of care that is unrivaled anywhere else in esports. Even then, you are still going to have people who just get homesick, so we will balance that out by having bootcamps and things in Europe." With reports suggesting that Complexity were ready to offer Aleksi "Aleksib" Virolainen a $1 million, two-year deal, it is no surprise that Lake is confident that the organisation's financial muscle should fend off many potential suitors: "Economically, I'm not worried about any organizations coming in with offers better than ours because our team is already one of the highest-paid, if not the highest-paid team in Counter-Strike". Even with all of that, he says that "there are no guarantees" when it comes to importing talent: "Some players excel in that environment, some players falter, but we are definitely going to do everything from our end to give them a great experience and hopefully build a championship roster".

Not thinking about the current valuation of Complexity allows the company to take a different approach

Even Complexity's decision to go all-in on Counter-Strike and ignore other big esports titles is tied to the wealth they have behind them now and the position they are in. "We don't have what is pretty common in the industry in terms of FOMO - the Fear Of Missing Out", Lake explains. "We have a long-term investment strategy and we want to sit back and wait and see which one of these franchised systems, if any, starts to gain true economic traction, and make a wise investment." And this thinking makes it apparent that, with the Cowboys' support, Complexity isn't just another organization with an investment, they are on the next step.

"I think that there are many good organizations that are making decisions based on what can currently increase their valuation — and that is fine and I respect these organizations greatly —, but we are on a slightly different track as we don't intend on selling," he says, chuckling. "We are not planning an exit based on a certain valuation, we want to build a long-term sports property. We have the luxury, I guess you could say, of waiting to see which franchised systems emerge and are successful before making our investment."

The long-term thinking about Complexity is clear when Lake draws parallels with the sports team that pumps money into his project. "The Dallas Cowboys are the most valued sports franchise in the world for a reason, this family knows how to build a sports-entertainment product and make it a billion-dollar enterprise that is multi-generational" he says, before laying out Complexity's ambitious plan: "To build a billion-dollar, multi-generational sports entertainment property."

Signing blameF was the first step in building the new lineup

Complexity's approach to building their team and the organization as a whole has been a high-spending one, and these things do not happen in isolation. Lifting the bar in terms of salary affects the rest of the ecosystem, especially when there is a bidding war for players as a number of new organizations try to enter the CS:GO space at the same time. As someone who witnessed during the CGS era the struggles that come with overspending, Jason Lake acknowledges the concerns but doesn't intend on stopping soon.

"I do think the current salaries are not sustainable until the revenue really catches up with what we are doing in this ecosystem," he says. " I do feel some responsibility, as one of the old-timers of esports, to spend responsibly in order to create an ecosystem that is sustainable. But on the other hand, I really want to go out and kick people's asses. And if it is going to take a mountain of money to get the right players in the door, then that is what we are willing to do. Right now we want to win more than we want to be examples of economic stability, and I think we've built a Counter-Strike team that is going to do just that next year."

Is this a selfish way of thinking? Perhaps. But there is little difference between Complexity's current approach and what other organizations have been doing since the start of CS:GO. Were the most successful organizations over the last five years only paying sustainable salaries? It seems very unlikely. So now that Jason Lake finally has the financial power on his side, it seems understandable that he wants to put it to good use.

Complexity are slated to make their LAN debut at the end of January, in BLAST Premier. By then, it will have been almost three months since the roster came together. For someone known for being outspoken, Lake is surprisingly cautious as we discuss expectations for the team, who were bootcamping in Europe at the time of the interview as Kristian "k0nfig" Wienecke, Benjamin "blameF" Bremer and Valentin "poizon" Vasilev were all getting work visas done.

"I'm picking my words carefully because I don't want to put undue pressure on them," he says. "Like all top teams, it is going to take time. They are going to fall on their face a couple of times. That is just how you learn, how you get better, how you grow. In a couple of months of scrims, you aren't going to be beating Astralis and Liquid consistently, that's unreasonable. But I think we've got the pieces in place for a team that could make a top-10 run by the summer and maybe a top-5 run by next fall. If they work hard, keep their heads in a good place mentally and are dedicated to each other, I think we'll have one of the best teams in the world in 2020."

Perhaps the lineup of oBo, blameF, William "RUSH" Wierzba, k0nfig, and poizon won't achieve the desired goals. Maybe these five players will never live up to the "juggernaut" billing - a name that the community has started to use to refer to Lake's team, more jokingly than not. Be it as it may, Complexity have already proven that they really are indeed a juggernaut - at least as an organization. The support of the Dallas Cowboys makes them one of the most influential organizations in esports, and they are willing to use that power to make up for the years spent in the shadow of bigger, more powerful names.

Full gallery from Complexity's GSPC

United States Shahzeb 'ShahZaM' Khan
Shahzeb 'ShahZaM' Khan
Age:
26
Team:
No team
Rating 1.0:
1.08
Maps played:
966
KPR:
0.73
DPR:
0.65
APR:
0.10
Denmark Kristian 'k0nfig' Wienecke
Kristian 'k0nfig' Wienecke
Age:
22
Team:
Rating 1.0:
1.08
Maps played:
1086
KPR:
0.75
DPR:
0.69
APR:
0.13
United States Owen 'oBo' Schlatter
Owen 'oBo' Schlatter
Age:
16
Team:
Rating 1.0:
1.03
Maps played:
120
KPR:
0.73
DPR:
0.70
APR:
0.14
Finland Aleksi 'Aleksib' Virolainen
Aleksi 'Aleksib' Virolainen
Age:
22
Team:
Rating 1.0:
1.00
Maps played:
620
KPR:
0.67
DPR:
0.66
APR:
0.17
United States Sean 'seang@res' Gares
Sean 'seang@res' Gares
Age:
31
Rating 1.0:
0.88
Maps played:
713
KPR:
0.59
DPR:
0.68
APR:
0.14
United States William 'RUSH' Wierzba
William 'RUSH' Wierzba
Age:
25
Team:
Rating 1.0:
1.02
Maps played:
1028
KPR:
0.69
DPR:
0.67
APR:
0.15
Denmark Benjamin 'blameF' Bremer
Benjamin 'blameF' Bremer
Age:
22
Team:
Rating 1.0:
1.16
Maps played:
370
KPR:
0.78
DPR:
0.62
APR:
0.16
Bulgaria Valentin 'poizon' Vasilev
Valentin 'poizon' Vasilev
Age:
21
Team:
Rating 1.0:
1.15
Maps played:
708
KPR:
0.77
DPR:
0.63
APR:
0.12
United States Derek 'desi' Branchen
Derek 'desi' Branchen
Age:
27
Team:
No team
Rating 1.0:
1.01
Maps played:
349
KPR:
0.72
DPR:
0.71
APR:
0.13
United States Daniel 'roca' Gustaferri
Daniel 'roca' Gustaferri
Age:
24
Team:
No team
Rating 1.0:
1.02
Maps played:
624
KPR:
0.71
DPR:
0.70
APR:
0.13
United States Timothy 'autimatic' Ta
Timothy 'autimatic' Ta
Age:
23
Team:
Rating 1.0:
1.08
Maps played:
1008
KPR:
0.75
DPR:
0.67
APR:
0.13
#1
 | 
Bulgaria kr9ptonn 
ez 4 poizon
2019-12-29 21:00
#2
Reunion Edjon 
F5
2019-12-29 21:00
#8
 | 
Denmark Sir_Cumcised 
Actually pretty hyped to see this team play, i feel like the firepower of the roster is pretty insane but not sure if the teamwork will be on point.
2019-12-29 21:04
do i care?
2019-12-29 21:07
#28
 | 
United States Jeffcubed 
Yes
2019-12-29 21:14
only chance of becoming a juggernaut would be buying astralis team........ no chance with Obo and Rush omegaLUL
2019-12-29 21:31
Owen “can’t use nades” Schlatter
2019-12-29 22:07
#193
 | 
Iceland ashyra 
Ah, the usual type of person to appear out of the woodwork and insult young and upcoming talent as well as the player literally doing all of the dirty work.
2019-12-30 13:45
Flair checks out
2019-12-30 15:31
+1 oBo can pick up nade executes and get better at flashing for teammates, because he has raw skill already. lvl3 puggers on the other hand, well you know.
2019-12-30 16:55
Rush OMEGALUL
2019-12-31 12:08
#33
 | 
Denmark Sir_Cumcised 
Yes
2019-12-29 21:20
#34
 | 
Bulgaria cuddleslut 
Yes
2019-12-29 21:25
Yes
2019-12-29 21:36
#105
 | 
Portugal NMS467 
Yekindar is indeed underrated
2019-12-30 00:22
Mibr is trash
2019-12-30 14:23
#217
 | 
Portugal NMS467 
I have no doubt about it :(
2019-12-30 20:59
#242
 | 
Brazil H_RomeuPinto 
Maybe
2020-01-02 17:17
Yes
2019-12-29 22:04
#77
 | 
Bulgaria No_1One 
Yes
2019-12-29 22:43
#93
 | 
Bulgaria vectralsoul 
Yes
2019-12-29 23:41
#98
 | 
Denmark HihiPeop1e222 
Yes
2019-12-30 00:00
Yes
2019-12-30 00:13
#184
 | 
United States Fr4nki3B 
Yes
2019-12-30 12:02
#209
 | 
Denmark white_sheep 
Yes
2019-12-30 18:07
#218
 | 
Portugal NMS467 
Yes
2019-12-30 20:59
#236
 | 
Finland karvaperse22 
Yes
2020-01-01 10:46
#22
JZFB | 
Bosnia and Herzegovina mirzach0W 
Superteams never work.
2019-12-29 21:11
#69
 | 
Mexico Haxkz 
OG team is working pretty good
2019-12-29 22:28
top players can't win against VP
2019-12-30 16:00
a team which practices for like 1 or 2 years already < a team which practices for less than a week? Are you a bit dumb?
2019-12-30 22:19
still vp
2019-12-30 22:20
Do you understand that they haven't even had time to practice any tactics then? They thought of signing Jamppi but in the end decided to get mantuu so they didn't even know the exact role positions.
2019-12-30 22:25
still vp
2019-12-30 23:10
Faze worked at first then after losing to fluke9 they died
2019-12-30 02:20
#164
JT | 
Denmark iLoVeReD 
So what's the point? He's right
2019-12-30 09:02
Point is, we've seen superteam work in the past even if they didn't have that long of an era.
2019-12-30 13:17
#176
 | 
Bulgaria Ramky 
chill, poizon one-man army B-)
2019-12-30 10:33
#35
 | 
Vietnam Mraatos 
blameF can use the strategy that has worked for so many teams that is telling someone to "go kill"
2019-12-29 21:26
Hüggernaut
2019-12-29 21:36
ok
2019-12-29 21:37
#175
 | 
Bulgaria Ramky 
+1 poizon TOP
2019-12-30 10:32
#3
 | 
North America ZachS721 
Indeed
2019-12-29 21:00
Hijacking your comment since its useless anyways; when I was younger I thought this guy was the OG - Complexity relative to the e-sports scene was extraordinary and a company we could only dream to play for (we used to play for $1000 split 5 or 6 ways as the top prize) - yet now I see this bum article which is nothing short of a promotional scam payed to a "news outlet" and can't help but think to myself what a feeble businessman Mr. Lake really is. He invested in all the wrong things in e-sports, even though he was one of the pioneer e-sports investors. His money didn't come from his own success, it came from a wealthy family and the connections that came with it. Surprise, surprise, after constant failure he now gets family connections to integrate his half-ass business into something the Dallas Cowboys have created. The only thing this guy should be remembered for is his hard-on for froD (gotta add that 1G); there is a reason he couldn't establish a popular team with all the advantages in the world that he had for over half a decade. Do not buy into this bullshit, nor the lack of ethics from this "news article" which was clearly paid for. Nobody in their right mind would have paid money out of their own pocket to do a "piece" on something that has no merit of talking about. Fuck me; whats happening with society.
2019-12-30 05:18
#158
 | 
World Vidua 
Yep, nice ad HLTV. Should they be reported? There is no disclaimer that it's sponsored content.
2019-12-30 07:54
This isn't a criminal offense; it's just mismanaged ethics. Happens in today's media daily, to companies far larger than "hltv.org"
2020-01-06 02:36
#249
 | 
World Vidua 
It is illegal to not disclose sponsored posts in EU, USA and Canada. I don't know about other regions of the world.
2020-01-06 15:35
#162
 | 
United States camdavis9 
what are you going on about?
2019-12-30 08:48
Maybe it wasn’t paid for?
2019-12-30 09:59
#233
 | 
United States jay_320 
I feel like the staff on HLTV is worth trusting. They'd have put something up. Besides it is an interesting article and if I remember correctly they did one for OG as well. This dude thinks he's got Jason Lake all figured out for whatever reason. Sounds like jealousy to me.
2019-12-31 18:31
I hardly have anything to be jealous about, I have made a career and a life for myself through other means. Deep down, perhaps on some level I truly wish that I could have been born in a different timeline and do e-sports as a career. Frankly it would have paid less, but surely would have been a lot more fun. Having said that, this is 100% paid for. NiP; FaZe; Astralis; EG; NaVi; etc. have amazing team houses and e-sports base that could be discussed at length. Who the f is Complexity right now? This was clearly meant to be posted on the most well read CS e-sports site since the dawn of its creation after Gotfrag. This is meant to entice and invite uprising and perhaps current high tier players to give coL a new look. That is all fine and dandy - but it is not a legitimate news article; its a promotional piece. Frankly I wish there were more pieces like this, if they had actually come from journalism.
2020-01-05 22:54
5 digit HLTV account OG here. This guy is on point (at least when it comes to Jason Lake, I won't go into whether this is a paid article or not).
2020-01-02 13:46
As long as it gets people debating whether it is or not; my minuscule comment had its purpose. Sometimes you see right through half-hardy business schemes with past experience - I can say with a high probability that this was paid for - my response above to a different user points out just a few reasons why. Also this is my second account; forgot the name pass to the original a long time ago - but interesting someone would notice things like that xD, cheers
2020-01-05 23:08
#4
United Kingdom Res0 
this man has passion
2019-12-29 21:01
#55
 | 
Lithuania arres 
This man is a world class bullshiter
2019-12-29 21:49
Lol go Jason Lame
2019-12-29 22:32
Lmao +1.
2019-12-30 04:00
nip withheld winnings from players, they are the bullshitters lol
2019-12-30 04:19
#5
 | 
Israel SOEZ4NIK0 
Never gonna happen
2019-12-29 21:01
Worst juggernaut i have ever seen.
2019-12-29 21:02
#36
 | 
Myanmar xdcc 
shouldve picked them up hltv.org/team/10509/juggernauts
2019-12-29 21:27
wtf why do they all have massive forehead
2019-12-29 22:52
#81
 | 
Lithuania arres 
Because they are juggernauts?
2019-12-29 22:56
#191
 | 
Chile strong221 
5Head Clap
2019-12-30 13:24
#88
 | 
Argentina trackssZZZ 
they smart
2019-12-29 23:23
5heads
2019-12-29 23:43
#154
Took | 
Romania Took 
They are all igls, they need space for the strats.
2019-12-30 05:57
2019-12-30 04:20
that's it
2019-12-29 23:34
+1. xD
2019-12-30 04:00
#7
 | 
Netherlands WitnessMe 
xD
2019-12-29 21:02
#9
 | 
Palestine Xpicyy 
We still didn't see them play.. B0tfig washed up overrated player
2019-12-29 21:02
Dreams: Juggernaut Reality: tier3 team that cant qualify for Major
2019-12-29 21:02
who else would he get? a lot of top players would prefer to stay in their teams even over 100k/month
2019-12-29 21:37
#128
 | 
United Kingdom _xC4ctus 
+111
2019-12-30 02:57
+1 the only chance id see in complexity being a juggernaut is buying the entire astralis team (which is possible considering complexity has backing from the dallas cowboys)
2019-12-30 04:21
#216
sh1ro | 
Taiwan Mafuuyu 
Isn't Astralis player owned. Kinda impossible.
2019-12-30 20:23
not exactly
2019-12-30 23:11
#11
 | 
Brazil fuNNa 
BIG JUGGERNAUT BIG OMEGALOL
2019-12-29 21:02
Find it so funny that complexity of all organisations can complain about other teams having more financial might - seeing as that is EXACTLY what point them on the map back in 2003.
2019-12-29 21:03
They are just so stuck in the mindset that they're the only one doing innovative and industry leading things, It's impossible for them to be impartial and compare themselves to the world.
2019-12-30 16:24
#13
 | 
Spain Kosodutsky 
Expecting the results
2019-12-29 21:03
#14
AM | 
Malta Yarrak 
:DD
2019-12-29 21:03
tier 2 max
2019-12-29 21:03
new logo sucks btw.
2019-12-29 21:07
Might be top20 on a good day
2019-12-29 21:07
Must be real good days
2019-12-30 02:24
#19
 | 
Sweden meistr0 
>JUGGERNAUT >Rush Pick one. -Rush +EU player.
2019-12-29 21:09
2019-12-29 21:14
#30
 | 
Sweden meistr0 
RUSH is not back at his form. He was a BEAST back when C9 won the major etc. Could still have added a good talent from EU/NA. Ofc BlameF says that lmfao? You expect him to trashtalk his own player/teammate? lol
2019-12-29 21:16
+1
2019-12-30 01:28
#129
 | 
United Kingdom _xC4ctus 
+1111 He only buy nades to cover up his trash skills
2019-12-30 02:57
Juggernaut with obo and (t)rush OMEGALUL
2019-12-29 21:10
#67
 | 
United States WilsonDS 
Rush might be questionable but obo is a beast and can develop into an amazing player. I don't think he will hold than back at all.
2019-12-29 22:25
Obo is good what are you talking about and hes only 16 thats why they rebuilt the team around obo
2019-12-30 03:48
#228
 | 
United States jay_320 
Obo is literally the core piece that will cause this team to succeed or fail. Stop being a hater. It's unbecoming.
2019-12-31 16:16
#21
suazo | 
Europe suazo 
EZ4Juggernauts Kappa hltv.org/team/10509/juggernauts
2019-12-29 21:09
#24
 | 
Sweden swedz4 
+1
2019-12-29 21:13
#23
 | 
United States SWiFTzZzZz 
I like this team but I still hate the cowboys
2019-12-29 21:12
+1
2019-12-29 22:06
#85
 | 
Hungary StraYzie 
+1
2019-12-29 23:18
#25
 | 
Sweden swedz4 
This newest roster from COL actually has the chance to become a real Juggernaut imo
2019-12-29 21:13
#27
 | 
Romania SkipLD 
OG is better
2019-12-29 21:14
#104
 | 
Spain WindowsVista 
+1
2019-12-30 00:16
#115
 | 
World Beard43 
+1
2019-12-30 01:25
Juggernaut my ********* a$$
2019-12-29 21:15
#180
 | 
Poland rude_wredne 
motherfucking ass?
2019-12-30 11:23
The only plan they have is bribing greedy organizers like Blast for free admission into events.
2019-12-29 21:17
#116
 | 
World Beard43 
That was my guess as to how they got into blast.
2019-12-30 01:27
Bribing for free access? How does that make sense?
2019-12-30 10:05
CoL has money. CoL bribes greedy Blast organizers to get invite despite having nothing to show for it.
2019-12-30 15:18
This guy thinks money can buy performance, lol lol lol
2019-12-29 21:17
Well i mean money can buy you a ferrari. Better performance vs a honda
2019-12-29 22:34
#106
 | 
Denmark Sir_Cumcised 
If i gave you 1$ to win a competitive match, would you tryhard? Guess not. What If i gave you 1000$ to win a competitive match? Figure it out yourself
2019-12-30 00:24
#119
 | 
World Beard43 
Yeah men, I don't know why they hire pros when they could just take any silver and pay them enough to win the major.
2019-12-30 01:29
#160
 | 
Denmark Sir_Cumcised 
Im not talking about raw talent here, but purely the motivation for performing
2019-12-30 08:36
you can motivate people with money, but skill and mental health is key, not money. give me 1 billion and I will do my best in major, but I will fail anyhow lol
2019-12-30 04:10
With money you can buy Astralis so yeah.
2019-12-30 02:26
GO NEO TAZ PASHA MICHU RALLEN Ed: EZ MAJOR
2019-12-29 21:30
okay. let them play.
2019-12-29 21:30
Looking forward to coL actually playing at a big tourny...
2019-12-29 21:36
Don't make me laugh
2019-12-29 21:39
they got good talent I hope they can go far :)
2019-12-29 21:39
#48
 | 
Sweden Lagge15 
Good read and very interesting
2019-12-29 21:39
#49
ZywOo | 
Brazil SKu11 
The making of a Juggernaut - I stopped reading when Rush was added.
2019-12-29 21:40
#107
 | 
Denmark Sir_Cumcised 
Ok
2019-12-30 00:25
This teams gonna fail hard
2019-12-29 21:41
#51
 | 
Israel OKOptimistic1 
Ready for Complexity error
2019-12-29 21:42
another tier2 squad for a couple of months Jason Lake is arrogant kid with complexes, his amount of money is directly proportional to his IQ /closed
2019-12-29 21:43
directly proportional?
2019-12-30 04:11
#181
 | 
Poland rude_wredne 
that would make him a genius you meant unproportional?
2019-12-30 11:46
#188
 | 
Croatia cembrakis 
You just fucked yourself over, my friend
2019-12-30 12:10
0iq comment
2019-12-30 17:21
another shit NA org that wants to ruin the scene with shitty exclusivity leagues
2019-12-29 21:43
#229
 | 
United States jay_320 
lol Like "player owned" Astralis hasn't already finished half that job for us.
2019-12-31 16:17
like Astralis being a shit org makes orgs like coL any better, at least Astralis owned their spot, col literally just bought it and only invested in their team because they want to be involved in exclusivity leagues
2019-12-31 18:16
#232
 | 
United States jay_320 
Astralis owned their spot? By that you mean their parent company owned their spot and gave it to them then split into a completely different organization to take heat of their own players because they are greedy fucks cooking up their own exclusive league? How about this. At least the planned NA based league is a collective rather then Blast which has a sole owner who is a fan of shit formats on top of it.
2019-12-31 18:22
> By that you mean their parent company owned their spot no, by that I mean they are literally the best team in CS history. they are scumbags but astralis deserves invites, coL doesn't. > At least the planned NA based league is a collective collective of orgs, i.e. designed to optimize profit at the expensive of competition. those NA orgs are cancer.
2019-12-31 18:48
#235
 | 
United States jay_320 
Who cares if they are the best team in history? They were given a spot. Even if they would have earned it you are still just guessing. Maybe they'd of had a bad run of form. It doesn't matter their owners gave them a spot. As far as the NA based league goes we don't know a thing about it really so I'd wait before making sweeping assumptions. We do know that Blast is shit though. That's demonstrable and over time.
2019-12-31 18:50
Tell me more.
2019-12-29 21:46
YES BABY LET'S GOO
2019-12-29 21:49
nice read but gl with superbot rush
2019-12-29 21:57
Neo pasha taz byali snax
2019-12-29 21:57
#59
 | 
Montenegro LakaZakon 
Juggernauts? Yes they played good CS on last event
2019-12-29 21:59
OG top 1 CoL top 2 100T top 3 Faze top 4 Liquid top 5 Astralis top 6 2020
2019-12-29 22:17
You forgot Optic Gaming, real upcoming team frfr
2019-12-30 02:29
are u religious?
2019-12-30 04:11
ROFL expect all these new international rosters to succeed better than astralis? Where is mouz btw?
2019-12-30 06:17
Full jermen roster
2019-12-31 01:32
Great read, I hope Col win trophies because I like obo
2019-12-29 22:33
#74
 | 
Switzerland x676 
The making of my balls
2019-12-29 22:37
i remember jason "one" in a fragmovie back in 1.6 with the aerosmith sweet emotion track, he was screamin his ass of :D good ol times <33 like 15y ago?
2019-12-29 22:38
he like always made team with players without motivation or ambitious....same story with last dota2 team...maybe now he learn a lesson.
2019-12-29 22:39
#78
 | 
United States sxg 
Its kind of cool how he is willing to pay big money and they have a great practice facility, Hope these are the right group of players .. TBH I think sticking with your region of players produces better results. out of game friendships and common goals is just as important..Like just buying out big names and sticking them together won't make you dominate for long. Maybe a few events. Example faze or mouz have always been hit or miss based on skill. While liquid and astralis have been on top for 2-3 years now.
2019-12-29 22:52
#80
 | 
Japan Jotaro 
Ahahah
2019-12-29 22:54
#82
 | 
Sweden Trkmag 
Always enjoy some coL content. I think this lineup is decent-ish, wish they had a real juggernaut.
2019-12-29 23:05
#83
 | 
African Union mikecool 
Top 30 spot secured. Omegalul.
2019-12-29 23:10
ok
2019-12-29 23:13
#86
 | 
Yugoslavia ensaRRR 
buy coldzera fallen simple niko and xyp9x
2019-12-29 23:18
#89
nexa | 
Yugoslavia tomasev1c 
you gave urself the opportunity to list any 5 players for a dream team and you listed 2 washed up brazilians(that hate each other) a baiting raging kid team destroyer and alcoholic(who is in love with brazilian) and with those 4 animals you put danish quiet boy as a support respect,kurd
2019-12-29 23:26
1/8
2019-12-30 00:03
#101
 | 
Russia FriZZeh 
nt prokda
2019-12-30 00:03
is niko dating a brazilian girl/boy ?
2019-12-30 04:12
Yea hes sexing Marcelo David
2019-12-30 04:54
#205
Luken | 
Argentina urfoloq 
brazilian t-girls. what a time to be alive.
2019-12-30 16:21
#87
vberg | 
North America Mang0 
#1 move by Col was getting rid of Shahzam Gl!
2019-12-29 23:19
Excellent juggernaut to be a tier 3, low-2 team
2019-12-29 23:34
#109
 | 
Denmark Sir_Cumcised 
This roster is still better than any brazilian teams
2019-12-30 00:26
#110
 | 
Brazil vass28 
Hey little kid, he is not talking about brazilian teams
2019-12-30 00:29
Yeah,but they are still better than any braz17 team
2019-12-30 04:55
#244
 | 
Brazil vass28 
you wish no scene dude
2020-01-03 21:34
#161
 | 
Denmark Sir_Cumcised 
But I am dipshit
2019-12-30 08:38
Don't get salty, leftovers team fan
2019-12-30 02:07
Nice tier 2 juggernaut
2019-12-29 23:35
#94
Canada ssau 
I was actually a little bit surprised they kept rush. I didn’t notice him performing very good for a while now. But they must have kept him for a good reason I guess
2019-12-29 23:42
guess he wanted some stability and maybe keep the team in NA and get a shot at going through the NA qualifier instead of EU qualifier. RUSH can bring experience and if he finds his form hes a damn solid support.
2019-12-29 23:47
wont accomplish shit lol
2019-12-29 23:58
Great read Prof
2019-12-30 00:01
#102
 | 
Brazil Gunzel 
Back to the top... I Wonder if they rly ever be on the top lol
2019-12-30 00:06
#108
 | 
India quad_max 
XDDDDDDDDDD
2019-12-30 00:25
#111
 | 
Denmark jkaemmeister 
sarenii: laughs in Serbian
2019-12-30 00:46
its a complex plan i think
2019-12-30 00:46
juggernaut with rush LMFAO
2019-12-30 00:50
I cant wait to see how this lineup will do,imo if everyone click i think that they can be a solid top 10 team,and if blamef,k0nfig and poizon go ham at the same time top 5 guarantee.
2019-12-30 01:24
Seems a bit complicated
2019-12-30 01:29
#120
 | 
World Beard43 
Yeah, nah. Good read but if that's a top paid team, they're paying double what those players are worth. Top 10? Maybe they'll crack it for a bit, stranger things have happened. Top 3? Nah.
2019-12-30 01:38
#122
BnTeT | 
Indonesia lukerey 
Lets go ! 2020 is the year for International Team. Rip denmark & Sweden scene. Don't ask about brazil or French scene, cause they already dead. #dreamOG #vamouz #fazeup #juggernaut #letsgogeng(?)
2019-12-30 02:12
mousesports' official hashtag is #readywillingable, not #vamouz
2019-12-30 03:37
#146
BnTeT | 
Indonesia lukerey 
+1
2019-12-30 04:48
Mmm.. "historic complexity lineup" would be fRoD and co., not this one..
2019-12-30 02:51
NA CS OMEGALUL, just look at them being carried by poizon or losing to tier 4 EU team. "Juggernaut" PepeLaugh
2019-12-30 03:30
They are so great already. Give them #1.
2019-12-30 03:38
Wtf he exactly look like what i expected. How does he have typical ceo face that hollywood movie describe
2019-12-30 03:45
Incredible waste of money. God I would love to be a fly on the wall when aleksib refused this cowboy's million dollar deal.
2019-12-30 03:49
#142
 | 
Brazil gtaube 
>juggernault >k0nfig
2019-12-30 04:19
#147
 | 
China sunzhengcai 
They will start roster change in April.
2019-12-30 04:49
#150
 | 
United States @FyreCS 
Really hyped to see them play to be honest. RUSH is the only piece I question...
2019-12-30 04:59
Ez 4 poizon
2019-12-30 05:13
Bribing BLAST officials is a start
2019-12-30 05:36
#155
 | 
Sweden Kasidro 
Complexity sure has some amazing legacy but this just feels like an article made to prove blast shit series point of going for teams with a sustainable future. Hint hint this team won't accomplish shit.
2019-12-30 06:07
#157
 | 
Austria doMK0 
Nice article! More of that please :)
2019-12-30 07:48
NA juggernaut < EU Tier 2 team LUL
2019-12-30 07:57
#165
 | 
Brazil davidzor 
You gotta love Jason passion about the game.
2019-12-30 09:25
Great piece - really great, thanks. To me the Cowboys joining the bandwagon is an omen - streaming rights are going to be where they cash in. “until the revenue really catches up with what we are doing in this ecosystem” I also think thats where Astralis’ IPO and BLASTs way of doing things will start to make sense for real. Pay per view is in the horizon.
2019-12-30 09:34
And everyone should not underestimate BlameF. The fact that he is on the team alone should make people have some respect
2019-12-30 09:50
E9
2019-12-30 09:54
"we want to build the best team in the world" Signs blameF LMFAOOOOO
2019-12-30 09:54
Im so fricking excited for this new roster. I have High hopes for Them.
2019-12-30 09:55
S1mple vs ZywOo who is better this year????? GOD s1mple against Rookie ZywOo!!!!!
2019-12-30 10:10
That team will always be shit. You can put T1 money in T2 and T3 players from all over the world, but you won't get T1 results. He is doing the same mistake again.
2019-12-30 10:13
Aleksib... $1,000,000 over 24 months. $41,666.67/month. They really are setting the economical bar. The fact that Aleksib turned that down for I'm positive less money with OG... What a dumb decision. Signing with a Dota 2 team-run org will not provide you with the quality of life and financial stability that Complexity is offering. There's no way that OG can replicate the conditions and support offered by the Dallas Cowboys' multi-billion dollar org. That said, I bet you the ENTIRE ENCE team would drop their rep and sign with Complexity for $40,000/month, a state-of-the-art training facility, good weather, and the other unknown support offered to them from a REAL organization. CSGO in 2013: NiP, the best team in the world, barely scraping $1,000/month and being lied to and stolen from by their org. CSGO in 2019: The largest sports franchise in the world (Dallas Cowboys, worth over US$5 Billion) providing USD$500,000/yr salaries to their players, plus prize money, plus housing, plus full travel expenditures. I bet you if BlameF walked into Jason's office and said "Jay, I'm going to be frank with you, man. I've built this $10,000 computer on Reddit and I really want it." that they'd say "Alice, take this list to purchasing please. Put a rush on it." Imagine trying to do that as Fifflaren in Sweden in 2013? "Well, that's going to be your prize money and salary for the next 2.5 years, bud. And on top of that, you're being fined $5,000 for not sending me an email before knocking on my door." The CS1.6 team of the past must be just bitter in their minimum wage mid-30s jobs right now. Lol. Poor fRoD and Storm. The two highest-earning CS1.6 North American players ($83k $84k, respectively) who were part of a 1.6 Major-winning team between 2004-2007 (and then Evil Geniuses in the latter half of the decade) who had endured even more success than Complexity's CSGO rosters will ever achieve, being paid a pittance - if not receiving free peripherals and travel as payment. Lmao. Hope you Gen Z's take full advantage of these opportunities. Not a 1.6 player in history wouldn't feel on top of the world with these offers. And I'm sure plenty of them used to sleep in the car they travelled to LANs in, with their computers in the trunk.
2019-12-30 10:36
#182
 | 
Poland rude_wredne 
your point?
2019-12-30 11:50
There’s actually a career in this now. Don’t squander it, kids. I was competing in WCG qualifiers in the early 2000s — but esports wasn’t even a nascent thing. Had I knew where it would get too now, I’d have committed all in! ;) The current problem in the NA scene is too few up and coming talents. For the first time in the history of this game, there’s too few pro players for millionaire orgs to work with. Literally. Having to select out of EU pools — when there’s millions of North American players. That’s pretty fucked up. I would have loved said opportunities to exist when playing in Caleague.
2019-12-30 12:09
at least csgo pros now can devote 100% to the game, for better games
2019-12-30 16:06
Exactly. Which is why we should see way more out of them. The resources these guys have available is fucking ridiculous by comparison. They have financial stability, top performance machines, fuck even practice rooms that simulate LAN conditions! They have EVERY single fucking thing you could need to be successful. The only thing you have to contribute is effort. Tbh though, for 16-24-yr-olds in 2019, that's asking quite a bit lol. Like when I see a former HLTV #1 playing Fortnite, I think to myself. That'll help you topple the Astralis dynasty and win a major, you fucking wetawd. It's astounding the entitlement, lol. Notice how we almost never see Astralis players playing in FPL or even streaming for that fact? That's the kind of dedication it takes to be #1. Coldzera practicing 12 hours a day in solace (not showing off on stream) and winning 2 majors and 2 back-to-back HLTV #1s is what a real professional gamer should be doing. These dandies doing their own thing when they're paid to do one thing is why it's difficult to take esports seriously on a world stage.
2019-12-30 19:28
juggernaut? more like jokernaut LUL. With an IGL that's unproven says that they are jokes.
2019-12-30 10:35
#179
 | 
Bulgaria Ramky 
Davai batko, Bulgariq e s teb!
2019-12-30 10:38
did not watch any tournament they were in, cant even remember them being in any. This juggernaut thing starts in 2020 then?
2019-12-30 11:55
#186
 | 
Austria gex0r 
i don't understand what they expect from rush in this team....
2019-12-30 12:04
#187
 | 
Greece her-1g 
complexity for life !!!! Fan for ever!
2019-12-30 12:06
Once a Year when HLTV Staff is lazy they bring out a Jason Lake Story where he tells everyone how great he and his Org is. They could also tell us that in china a sack of rice fell over. Would have the same rate of interest.
2019-12-30 13:15
#192
 | 
Turkey Thunderball 
Juggernaut GIGALUL
2019-12-30 13:41
this players can not be a juggernaut
2019-12-30 14:06
#196
 | 
Estonia f0ntz 
NT, but no
2019-12-30 14:32
#197
 | 
Ukraine EmErAJID 
haHAA
2019-12-30 15:10
#199
 | 
Germany Asra 
I think the CEO of Complexity should leave his place to an another one
2019-12-30 15:23
the making of a Juggalo
2019-12-30 15:37
>juggernaut >rush pick 1
2019-12-30 16:05
I guess there are many genre for a jug... But not in csgo
2019-12-30 18:08
jason lake is a good guy. he lives counter strike and 15 16 ago when CS pro gaming meant that you travel around in car or cheap flights and sleep under your chair on lan without changing your stinky sweatpants for days, there was this one guy: jason lake! he was basically years ahead in terms of professionalism etc.. if you read carefully between the lines, he confirms what I repeat for 3-4 years now. the scene is full of orgs, managers and players who burn stupid investor money without any sustainable value development. I hope he can do again what he did before, or csgo will crash with a big boom!
2019-12-30 18:28
ez for blameF since he using rival 310 best mouse ever made
2019-12-30 18:32
#213
mehLer | 
Oceania soduk 
The best coL lineups imo were.. frod - warden - storm - n0thing - lurrpis frod - warden - storm - n0thing - rambo frod - warden - storm - n0thing - hanes frod - warden - storm - rambo - hanes frod - warden - storm - tr1p - hanes frod - warden - storm - tr1p - zet Change my mind?
2019-12-30 19:00
fRoD warden sunman tr1p storm
2020-01-01 18:10
Nice read. I liked this dude.
2019-12-30 19:18
hes the godfather of NA CS. I love his passion and hope it works out
2019-12-31 08:30
Wat
2019-12-30 23:54
#230
 | 
United States jay_320 
I really like Jason Lake's passion. But I don't trust Konfig as a main carry and even as a support I'm iffy on rush. It's been a long time since I've seen rush play well. The other three seem a solid core. Obo is a Brollan/Ethan type far as I can tell. Going into 2020 I think he's going to break out. Don't know anything about Poizon but the amount of hype he gets makes me think he's gonna be good. And then you have the actual juggernaut BlameF. If this guy can frag half as well in Tier 1 CS as he did in T 1.5 CS the last year he's going to be one of if not the best fragging IGL in the world. So cautiously optimistic. Really hope Konfig meant what he said.
2019-12-31 16:23
#237
 | 
Italy CHEBBOxxx 
jason big mouth. > jaggernaut > obo, poizon, RUSH pick one, lel
2020-01-01 15:23
Add xantares? Cuz big is going full german
2020-01-01 17:31
#240
 | 
Brunei cyLoL 
All this money for shit team might as well pick up kebabtares to make it even worse if that is possible
2020-01-02 03:25
xd
2020-01-03 09:22
#245
shroud | 
Indonesia msez_ 
Nt
2020-01-05 20:50
They got best this best that..And they come up with these bots in the lu?? JOKE.
2020-01-07 20:54
nt xxaxaaxaxxaxaxa
2020-01-09 02:59
Oo
2020-01-09 03:55
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